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Marketing Best Practices

As a marketing strategist, marketing is my greatest passion. This site is a place of learning, where I discuss what some of the best minds in marketing are doing to keep their edge and consistently help their clients convert more leads into customers.

If your business is good, but not great, and you feel like you could be doing more with your marketing dollars, please read my blog.
There’s no product. No sale. Just free, helpful marketing advice.

Companies I've Helped

Sales Force
Symantic
Veritas Technologies
White Hat
PolyCom

Praise Received

  • “Alp is an expert in marketing strategy.”

    - Christina F, Marketing @ ForeScout

    “... is very knowledgeable in marketing and demand generation”

    - Johannes H, CMO @ IdentityFinder

    “... is a demand generation marketing leader.”

    - Krishnan N, VP Marketing @ WhiteHat Security

    “... is innovative, but also efficient in getting task done on time.”

    - Chris T, VP Marketing @ BugCrowd

    “... is a marketing automation rockstar”

    - Andrew, Sr Manager, Marketing @ Palo Alto Networks

    “... was instrumental in Symantec’s Marketing Transformation.”

    - Vera K, Marketing @ Symantec

    “... is a marketing genius.”

    - Vineet S, Marketing Architect @ Symantec
  • DID YOU KNOW...

    ...that most Marketing Systems are broken?

    You may have lots of leads, but if they aren't converting into actual dollars, then your marketing efforts need some real work.

    Alp Mimaroglu

    The goal of every marketing department should be to build the ultimate machine to make more money consistently.

    Marketing strategists rely on hard data and tried-and-true marketing metrics to get the most out of their marketing investments. By analyzing your business goals, successes and failures, and your marketing technology stack, you can begin to identify the areas that need improvement.

    The ultimate goal of digital marketing is to use proven data to develop the perfect marketing machine, one that will boost your revenue, transform your goal setting, and generate more qualified leads at an affordable cost.

    What I Focus On

    As a marketing strategist, I deal with conceiving, implementing, managing, and reporting on enterprise marketing technology stacks. In order to do that, I use a combination of:

    • Marketing Strategy

      Increase traffic, qualify more leads, and improve conversions in less time.

    • Demand Generation

      Drive awareness with targeted marketing aligned to the buyer’s journey.

    • Analytics

      Leverage your biggest asset by using data to improve every facet of your marketing strategy.

    Other fields of Marketing that I can help you with are:
    • Marketing Strategy

      Identify, qualify, and convert your target audience with measurable results.

    • Content Marketing

      Learn how to build your brand image and qualify more leads with better content.

    • Inbound Marketing

      Make your qualified leads come to you and not the other way around.

    • Marketing Training

      Empower your team by instilling best practices & inspiring fresh innovation.

    • Email Marketing

      Convert qualified leads and upsell existing customers with optimized email copy.

    I've Been Featured In:

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    My Certifications

    Latest Blog Posts

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    Targeted, data-driven marketing
    can transform any business
    In fact, a better marketing technology stack will significantly increase qualified leads and revenue , just as it has for some of the biggest companies in the world.