Question the default
A familiar workflow can still be the wrong workflow.
Alp Mimaroglu / operating notes
Make the system earn its keep.
Clear thinking on marketing automation, email, product decisions and the measurement work that keeps growth honest.
100
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The working library
Ideas, evidence and useful friction.
Practical notes on how systems behave when strategy meets real operations.
Less theatre.
More signal.
ALP100 looks at the machinery behind modern marketing: the handoff between people and platforms, the assumptions inside a score, and the data needed to make a better decision.
The collection spans practical automation, email strategy, product thinking, leadership and experimentation. It is written for operators who would rather inspect the system than admire the dashboard.
Trace the evidence
Useful metrics explain a decision instead of decorating it.
Design the handoff
Automation works when ownership is as clear as logic.
About the author
Alp Mimaroglu
A product marketer and marketing automation practitioner writing about the systems, experiments and operating choices behind sustainable growth.