Seven Simple Tips for Insightful A/B Testing

by Alp
on December 12, 2015

Never stop testing, and your advertising will never stop improving.—David Ogilvy, Ogilvy & Mather

Are you split testing? Check out my latest guest post on 7 simple tips for insightful A/B testing, published in Moz.

10 Marketing Strategy Rookie Mistakes

by Alp
on November 7, 2015

Take a look at this in-depth guest post I wrote for Oracle Marketing Cloud, in which I explain how to avoid the most common mistakes for marketing strategy implementation. If you’re on your first implementation, or are still considering marketing strategy for your business, this post will save you a lot of grief.

5 best-practice email marketing case studies

by Alp
on October 31, 2015

Check out this guest post I wrote for Convince & Convert on email marketing case studies. In it, I explain how leading companies explode their revenue with some very simple (and affordable) improvements to their email marketing strategy.

The 10-Step Guide to Huge Lead Boost with Proper Marketing Data Hygiene

by Alp
on July 21, 2015

An organization with a strong commitment to data quality can produce nearly 70% more revenue than a company with only average data-quality procedures. Sirius Decisions

Data is what gets you in the door with your customers. So getting to know your buyers’ data needs will allow you to segment users and personalize your marketing campaigns.


Scale Up Your Startup: 4 Benefits of Marketing Strategy

by Alp
on July 6, 2015

Check out my post on LinkedIn about the 4 biggest benefits of marketing strategy for startups.

Bow Down, Marketers: Interactive Content is The New King

by Alp
on June 23, 2015

How long has content been king? It’s hard to keep track.

In fact, I’d wager that content in its current form, static and unmoving, has been reigning over marketing long enough that we marketers are getting a bit bored.


3 Simple Marketing New Year’s Resolutions That Will Boost Your Revenue

by Alp
on June 14, 2015
New Year's Resolutions

By now, you’ve probably made some professional resolutions to boost that bottom line. But will you be one of the special 8% that actually achieves their new year’s resolution?  

The good news is that you can increase your revenue with simple, realistic marketing strategies for the new year. Implement these three proven methods to make your business stand out and soar into the future.  


10 Eloqua Rookie Mistakes That You Might Be Making

by Alp
on June 13, 2015

Eloqua Rookies often look like Homer Simpson using Eloqua in a Nuclear Plant. Here are 10 common Eloqua Rookie Mistakes.

New to Eloqua? If so, make sure you don’t look like Homer Simpson at the Springfield nuclear plant. Here are 10 common Eloqua rookie mistakes.


Just the Stats: Marketing Automation in 2015 (Part 2)

by Alp
on June 11, 2015

In Part 1 of this series, we looked at the state of play, the market, and the growth of marketing automation in 2015.

In Part 2, we’re going to take a look at the impact (measurable gains) of marketing automation on adopters. How many more qualified leads are passed on to sales? By what percentage do sales increase? How much more time do adopters have to focus on other things, like content marketing?

We’ll also look at the challenges facing adopters and non-adopters today, and what they want most out of their marketing automation software.


Impulse: 4 key findings for the science of buyer behavior

by Alp
on June 8, 2015

Over the years, countless studies have been done on customer purchasing drivers and buyer behavior. While we haven’t boiled it down to a “science” quite yet, researchers have made good use of the scientific method and observed some insightful, actionable buyer behaviors that marketers should be aware of.


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