Never stop testing, and your advertising will never stop improving.—David Ogilvy, Ogilvy & Mather
Are you split testing? Check out my latest guest post on 7 simple tips for insightful A/B testing, published in Moz.
Take a look at this in-depth guest post I wrote for Oracle Marketing Cloud, in which I explain how to avoid the most common mistakes for marketing automation implementation. If you’re on your first implementation, or are still considering marketing automation for your business, this post will save you a lot of grief.
Check out this guest post I wrote for Convince & Convert on email marketing case studies. In it, I explain how leading companies explode their revenue with some very simple (and affordable) improvements to their email marketing strategy.
An organization with a strong commitment to data quality can produce nearly 70% more revenue than a company with only average data-quality procedures. Sirius Decisions
Data is what gets you in the door with your customers. So getting to know your buyers’ data needs will allow you to segment users and personalize your marketing campaigns.
Check out my post on LinkedIn about the 4 biggest benefits of marketing automation for startups.
How long has content been king? It’s hard to keep track.
In fact, I’d wager that content in its current form, static and unmoving, has been reigning over marketing long enough that we marketers are getting a bit bored.
By now, you’ve probably made some professional resolutions to boost that bottom line. But will you be one of the special 8% that actually achieves their new year’s resolution?
The good news is that you can increase your revenue with simple, realistic marketing strategies for the new year. Implement these three proven methods to make your business stand out and soar into the future.
Eloqua Rookies often look like Homer Simpson using Eloqua in a Nuclear Plant. Here are 10 common Eloqua Rookie Mistakes.
New to Eloqua? If so, make sure you don’t look like Homer Simpson at the Springfield nuclear plant. Here are 10 common Eloqua rookie mistakes.
In Part 1 of this series, we looked at the state of play, the market, and the growth of marketing automation in 2015.
In Part 2, we’re going to take a look at the impact (measurable gains) of marketing automation on adopters. How many more qualified leads are passed on to sales? By what percentage do sales increase? How much more time do adopters have to focus on other things, like content marketing?
We’ll also look at the challenges facing adopters and non-adopters today, and what they want most out of their marketing automation software.
Over the years, countless studies have been done on customer purchasing drivers and buyer behavior. While we haven’t boiled it down to a “science” quite yet, researchers have made good use of the scientific method and observed some insightful, actionable buyer behaviors that marketers should be aware of.
If you want to break through to real profits online, you need some serious firepower.
For a limited time I’m sharing some select tips and tricks Amazon, Microsoft, NBC &
Hewlett Packard paid thousands of dollars per hour for, FREE.
- The step by step guide to monster traffic generation
- The how-to guide for increasing conversions on your website
- 7 Cashflow killers your analytics tools are hiding from you