Field notes / Strategy

Kixeye’s Recruiting PR Video

Facebook app developer Kixeye has created one of the most creative and funniest recruitment videos (at least in the social gaming) … called “The Interview”

Facebook app developer Kixeye has created one of the most creative and funniest recruitment videos (at least in the social gaming) … called “The Interview”

4 games companies are compared and Kixeye tries to show why they are the best. There is alot of Easter eggs so you might need to watch this video a few times.

three-videos
The Companies that are being made fun in Kixeye’s video

  • Zyngais portrayed as a immature kid, while making fun of its company mascot.
  • EAis shown as a old man who talks about “the good old days.” and being lifeless.
  • Kabamis shown as being data-driven, boring, and choosing random games to make.

After all 3 interview ends. Kixeye CEO Will Harbin makes a pitch of why they are the best gaming company.

kix_orig

The “The Interview” video seems to have a positive ROI, in PR and bringing talent over to Kixeye. So far Kixeye’s CEO Will Harbin has been adament about staying only on the desktop Facebook platform and away from foreign markets. Soon they might move to cell phone though. Several more Kixeye games are in the works.

kixeyr_price

Kixeye has only done Facebook Applications and has stayed away from mobile