The science of writing an email that converts is nothing more than writing an email that gets opened. If your email doesn’t get opened it never has a chance of converting.
Email marketing is quite powerful. Obama’s digital election campaign raised $690m in donations from email marketing campaigns alone.
Of all the forms of contacting someone email is the most personal. Research by ExactTarget suggests that 91% of consumers check their email daily and 74% of consumers prefer to receive commercial communications via email.
Also, 66% of consumers have made a purchase online as a result of an email marketing message.
