Remember back when people were predicting the end of email? Well, they’re still talking about it in 2015. And they’re still wrong.
Monthly Archives: May 2015
Technology Is Just A Tool: 5 Things Great Leaders Know
The above quote from none other than the richest man alive may rub some people the wrong way.
4 Ways to Fail Fast With Startup SaaS
Of all the advice given to entrepreneurs today, one of the most common is to “fail fast.”
Entrepreneurs need to figure out their strengths and value to customers, but in doing so they will make mistakes, lose money and potentially go under. The end result (hypothetically) is that they will learn from their mistakes, discover their true value and build stronger, more successful companies.
Go Beyond Infographics: Here’s How to Make A Bigger Impact With ‘Gifographics’
Check out my guest post on Content Marketing Institute about the top 10 gifographics and how you can make one just like them.
The evolution of product design: 5 comparisons we can learn from
When Darwin wrote The Origin of Species in 1859, chances are he wasn’t thinking about anything beyond biological evolution. Yet Darwin’s simple, brilliant theory has impacted everything from economic models and professional development to startup methodology and machine learning.
The lean CEO: 3 SaaS you need for a startup
SaaS companies and startups have a tortured relationship.
They’re codependent, but the relationship is usually one-sided and always very tumultuous. Startups are notorious for commitment issues and SaaS for being unreliable.
Content Marketing vs. Direct Response Marketing: How to Do Both Better
The trouble with most copywriters is that…they don’t think in terms of selling. – David Ogilvy
In a gloriously 1970s video directed at direct response writers, the Father of Modern Advertising (and Don Draper inspiration), David Ogilvy pleads for direct response marketers to teach their “general advertiser” brethren how to write ads.
As you can see, he’s very direct about his feelings on the matter.
Better Business Writing: Ogilvy and Rolls-Royce
The advertisement above is arguably one of the most famous in American history.
At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.
This combination of 18 words that could have been typed out by a monkey on a keyboard catapulted Rolls-Royce sales to the moon and made it one of the best-known cars of the late 20th century.
Will Parllay Pull Off an All-in-One Content Marketing Hub?
Right now, a social media “guru” in Colorado is using Buffer to schedule in posts across Facebook, Twitter and LinkedIn. A digital marketer working for the same creative agency in NYC just revised another client’s content strategy using social media insights from Brandwatch. And his client-side analog, the brand VP, just told an associate marketer to rework the current content marketing channels, powered by Percolate. And me? I’m writing this blog post in WordPress.
Want to know the 4 ingredients for virality?
When talking about something as sensational as viral marketing, it’s easy to exaggerate, embellish, extrapolate — and miss the forest for the trees.
What if I told you that, at the end of the day, creating viral marketing isn’t as much about science as it is about knowing the rules of play?
