Never stop testing, and your advertising will never stop improving.—David Ogilvy, Ogilvy & Mather
Are you split testing? Check out my latest guest post on 7 simple tips for insightful A/B testing, published in Moz.
Never stop testing, and your advertising will never stop improving.—David Ogilvy, Ogilvy & Mather
Are you split testing? Check out my latest guest post on 7 simple tips for insightful A/B testing, published in Moz.
Check out my post on LinkedIn about the 4 biggest benefits of marketing strategy for startups.
Check out my guest post on Content Marketing Institute about the top 10 gifographics and how you can make one just like them.
It’s quite a challenge for companies today to create engaging content for their customers and audiences. After all, audiences aren’t afraid to point out if a commercial isn’t funny, or the advice on a website isn’t helpful. Quality content is the expectation, and last year we saw some great uses of infographics, websites and videos.
How much thought did you put into what went above or below the fold when you launched your website? Take a look at this guest post I contributed to Kissmetrics to find out exactly what you should be doing with your screen real estate.
Alp Mimaroglu was one of the first marketers to be named Eloqua Certified Modern Marketing Luminary on July 8th, 2014.
“Eloqua Certified Modern Marketing Luminary” is the highest degree of Eloqua certification that one can obtain. A prerequisite of becoming a Eloqua Certified Modern Marketing Luminary is having completed all Eloqua University classes. Which is roughly 35+ classes, 2 tests, hands on test and blog post. Eloqua Luminary certification launched in April of 2014.
Only 29 people achieved Eloqua Luminary status in 2014, meanwhile the lower level certificate had over a 1000 people completing the “Eloqua Master.” Eloqua Luminary takes alot bigger effort and skill to complete than any other Eloqua certification.
To learn more about how you can become a Eloqua Luminary please see Topliners. Having membership to Eloqua University is required to complete any of the Eloqua certifications. Anyone that is serious about using Eloqua at the hands on level should enroll in Eloqua University.