Never stop testing, and your advertising will never stop improving.—David Ogilvy, Ogilvy & Mather
Are you split testing? Check out my latest guest post on 7 simple tips for insightful A/B testing, published in Moz.
Never stop testing, and your advertising will never stop improving.—David Ogilvy, Ogilvy & Mather
Are you split testing? Check out my latest guest post on 7 simple tips for insightful A/B testing, published in Moz.
Take a look at this in-depth guest post I wrote for Oracle Marketing Cloud, in which I explain how to avoid the most common mistakes for marketing strategy implementation. If you’re on your first implementation, or are still considering marketing strategy for your business, this post will save you a lot of grief.
Check out this guest post I wrote for Convince & Convert on email marketing case studies. In it, I explain how leading companies explode their revenue with some very simple (and affordable) improvements to their email marketing strategy.
How much thought did you put into what went above or below the fold when you launched your website? Take a look at this guest post I contributed to Kissmetrics to find out exactly what you should be doing with your screen real estate.