Marketing is more science than it is dream-fueled inspirations or flights of ecstatic genius…It is built by sweat, fueled by metrics, sharpened by analysis, and confirmed by tests, research, and studies. As an example, consider conversion optimization.” – Neil Patel

Back in April, Brian Eisenberg asked the question, “Is conversion optimization a dead end?” After spending over two decades in the marketing world specializing in CRO, he was starting to wonder whether the current market — focused on quick fixes after the fact — was still bearing fruit. He concluded by saying that successful CRO must align strategy with customer needs. I couldn’t agree more.

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