The million-dollar question: how do I sell marketing automation to the CXO in charge of the marketing budget?
Monthly Archives: March 2015
Want Better Lead Nurturing? Follow These 5 Rules
“Lead nurturing.” It’s such a soft, sterile phrase, isn’t it? If this were the 90s, it would be the sort of thing you might say to your spouse about a promising Tamagatchi pet. Everything about it is mechanical, tactless, and genuinely distasteful.
The Zen of Sriracha’s No-Marketing Approach
Almost 20 years ago, I remember an acquaintance of my father’s mentioning that this new Vietnamese hot sauce was the best hot sauce he’d ever had. Back then, no one outside of pho house enthusiasts and Asian foodies knew about Sriracha, so we didn’t pay much attention.
Fast-forward to now. Sriracha has a manufacturing facility that pumps out 72 thousand bottles of “rooster sauce” every day. By keeping prices low and quality high, they’ve has not only managed to make money hand-over-fist, they’ve also grown a dedicated fan base that makes everything from YouTube tributes to Halloween costumes that celebrate the beloved condiment.
7 Steps to Making a Customer Journey Map
Ever heard of a customer journey map? If you’re not in sales, you might not have. They’re critically important documents when it comes to sales strategy, yet too many companies make do without them. Why?
The Most Shared Type of Content is…
This just in! According to Hubspot’s most recent “Social Popularity By Content Type” infographic, blog posts are still the kings of content. (No surprises there.) But not all blog posts are created equal. Using social media shares as a metric, Hubspot discovered that there actually is a most shared type of content.
Improve Email Marketing: 5 Ways to Sell More in 2015
Earlier this week, we talked about 5 email marketing insights from 2013-14. And we suggested 5 ways in which email marketing will change in 2015. Today, we’re going to wrap up the series by seeing what this all means, practically, for email marketers looking to get ahead in 2015.
5 Predictions for Email Marketing in 2015
Email stopped being the little brother to advertising more than a decade ago. And in the ten years since, it’s grown up in a big way.
As we covered in our last post (Billions of Emails: 5 Marketing Insights), around 204 billion emails are sent per day on this planet. When you pause to take in the sheer enormity of that number (and the potential customization marketing automation could bring to bear), the future looks very bright.
Billions of Emails: 5 Email Marketing Insights
Back in 2012, 144.8 billion emails were sent each day. And according to Radicati, that number has jumped up to 204.1 billion per day. Those are absolutely incredible numbers.
But more importantly, that’s a lot of data. Combing through billions of business emails has given us marketers a lot to think about. How should we be thinking about email in 2015? Let’s look at the stats to find out. Here are 5 key email marketing insights from 2014.
