Almost 20 years ago, I remember an acquaintance of my father’s mentioning that this new Vietnamese hot sauce was the best hot sauce he’d ever had. Back then, no one outside of pho house enthusiasts and Asian foodies knew about Sriracha, so we didn’t pay much attention.
Fast-forward to now. Sriracha has a manufacturing facility that pumps out 72 thousand bottles of “rooster sauce” every day. By keeping prices low and quality high, they’ve has not only managed to make money hand-over-fist, they’ve also grown a dedicated fan base that makes everything from YouTube tributes to Halloween costumes that celebrate the beloved condiment.
