You’re probably getting tired of seeing all those Upworthy-style headlines by now. So were newspaper readers in the 19th century.
Monthly Archives: April 2015
LinkedIn and Lynda: What It Means for Marketing
Back in early April, LinkedIn (which is worth approximately $30 billion) acquired Lynda for $1.5 billion. It was the largest acquisition in LinkedIn’s 12-year history (which includes 15 acquisitions). The move was arguably one of the most talked about acquisitions in the past 10 years, almost as sensational as Facebook’s valuation and acquisition of Instagram back in 2012.
Act-On Automates Marketing Automation
About a month ago, Act-On, a startup-to-midmarket solution, put out a potentially game-changing marketing automation product into a market already dominated by the likes of Eloqua, Marketo, Pardot, and Hubspot. No, it wasn’t another powerful, customizable SaaS. In fact — it was just a Google Chrome add-on.
The Sphinx’s Riddle: Tracking and Attributing Sales to Content
The function of content marketing is very simple. Useful content aimed at a target audience leads to reads, which leads to shares and linkbacks, which leads to improved ranking, which means more traffic and sales. Simple. Yet tracking the role of content marketing in demand generation and attributing it so sales is anything but simple.
Ask Customers The Right Questions: 20 Questions from Salespeople
Even if you’re not a salesperson, knowing how to ask customers the right questions is an invaluable skill that will open doors and take you places.
Will sales enablement software replace content marketing?
People keep framing sales enablement versus content marketing as some sort of competition. Venturebeat even wrote an article about it late last year.
