Email marketing is one of the most powerful forms of marketing. If you’re not using it, you’re leaving a pile of cash on the table.
Don’t believe me? Marketing Sherpa’s benchmark survey found that over 60% of organizations feel that email produces ROI come budget time. Specifically, every dollar spent on email marketing generates an ROI of $40. Which means email has higher conversion rates compared to traffic from search and social media combined.
The science of writing an email that converts is nothing more than writing an email that gets opened. If your email doesn’t get opened it never has a chance of converting.
Email marketing is quite powerful. Obama’s digital election campaign raised $690m in donations from email marketing campaigns alone.
Of all the forms of contacting someone email is the most personal. Research by ExactTarget suggests that 91% of consumers check their email daily and 74% of consumers prefer to receive commercial communications via email.
Also, 66% of consumers have made a purchase online as a result of an email marketing message.
