Check out this guest post I wrote for Convince & Convert on email marketing case studies. In it, I explain how leading companies explode their revenue with some very simple (and affordable) improvements to their email marketing strategy.
Tag Archives: email marketing strategy
7 Tips to a Powerful Email Marketing Strategy
Email marketing is one of the most powerful forms of marketing. If you’re not using it, you’re leaving a pile of cash on the table.
Don’t believe me? Marketing Sherpa’s benchmark survey found that over 60% of organizations feel that email produces ROI come budget time. Specifically, every dollar spent on email marketing generates an ROI of $40. Which means email has higher conversion rates compared to traffic from search and social media combined.