The trouble with most copywriters is that…they don’t think in terms of selling. – David Ogilvy
In a gloriously 1970s video directed at direct response writers, the Father of Modern Advertising (and Don Draper inspiration), David Ogilvy pleads for direct response marketers to teach their “general advertiser” brethren how to write ads.
As you can see, he’s very direct about his feelings on the matter.
