How long has content been king? It’s hard to keep track.
In fact, I’d wager that content in its current form, static and unmoving, has been reigning over marketing long enough that we marketers are getting a bit bored.
Tag Archives: content marketing
Go Beyond Infographics: Here’s How to Make A Bigger Impact With ‘Gifographics’
Check out my guest post on Content Marketing Institute about the top 10 gifographics and how you can make one just like them.
Content Marketing vs. Direct Response Marketing: How to Do Both Better
The trouble with most copywriters is that…they don’t think in terms of selling. – David Ogilvy
In a gloriously 1970s video directed at direct response writers, the Father of Modern Advertising (and Don Draper inspiration), David Ogilvy pleads for direct response marketers to teach their “general advertiser” brethren how to write ads.
As you can see, he’s very direct about his feelings on the matter.
Will Parllay Pull Off an All-in-One Content Marketing Hub?
Right now, a social media “guru” in Colorado is using Buffer to schedule in posts across Facebook, Twitter and LinkedIn. A digital marketer working for the same creative agency in NYC just revised another client’s content strategy using social media insights from Brandwatch. And his client-side analog, the brand VP, just told an associate marketer to rework the current content marketing channels, powered by Percolate. And me? I’m writing this blog post in WordPress.
Want to know the 4 ingredients for virality?
When talking about something as sensational as viral marketing, it’s easy to exaggerate, embellish, extrapolate — and miss the forest for the trees.
What if I told you that, at the end of the day, creating viral marketing isn’t as much about science as it is about knowing the rules of play?
10 Ways Content Marketing Changes in 2015
Content is still king, and not in the Game of Thrones sense. No one is going to usurp it anytime soon. In fact, content is arguably more valuable than ever before.
inPowered and The Long War on Clickbait
You’re probably getting tired of seeing all those Upworthy-style headlines by now. So were newspaper readers in the 19th century.
LinkedIn and Lynda: What It Means for Marketing
Back in early April, LinkedIn (which is worth approximately $30 billion) acquired Lynda for $1.5 billion. It was the largest acquisition in LinkedIn’s 12-year history (which includes 15 acquisitions). The move was arguably one of the most talked about acquisitions in the past 10 years, almost as sensational as Facebook’s valuation and acquisition of Instagram back in 2012.
The Sphinx’s Riddle: Tracking and Attributing Sales to Content
The function of content marketing is very simple. Useful content aimed at a target audience leads to reads, which leads to shares and linkbacks, which leads to improved ranking, which means more traffic and sales. Simple. Yet tracking the role of content marketing in demand generation and attributing it so sales is anything but simple.
Will sales enablement software replace content marketing?
People keep framing sales enablement versus content marketing as some sort of competition. Venturebeat even wrote an article about it late last year.
