The trouble with most copywriters is that…they don’t think in terms of selling. – David Ogilvy
In a gloriously 1970s video directed at direct response writers, the Father of Modern Advertising (and Don Draper inspiration), David Ogilvy pleads for direct response marketers to teach their “general advertiser” brethren how to write ads.
As you can see, he’s very direct about his feelings on the matter.
Right now, a social media “guru” in Colorado is using Buffer to schedule in posts across Facebook, Twitter and LinkedIn. A digital marketer working for the same creative agency in NYC just revised another client’s content strategy using social media insights from Brandwatch. And his client-side analog, the brand VP, just told an associate marketer to rework the current content marketing channels, powered by Percolate. And me? I’m writing this blog post in WordPress.
