Tag Archives: headline

Better Business Writing: Ogilvy and Rolls-Royce

The advertisement above is arguably one of the most famous in American history.

At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.

This combination of 18 words that could have been typed out by a monkey on a keyboard catapulted Rolls-Royce sales to the moon and made it one of the best-known cars of the late 20th century.

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Want to know the 4 ingredients for virality?

When talking about something as sensational as viral marketing, it’s easy to exaggerate, embellish, extrapolate — and miss the forest for the trees.

What if I told you that, at the end of the day, creating viral marketing isn’t as much about science as it is about knowing the rules of play?

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