How long has content been king? It’s hard to keep track.
In fact, I’d wager that content in its current form, static and unmoving, has been reigning over marketing long enough that we marketers are getting a bit bored.
Tag Archives: surveys
Which Conversion Rate Optimization Tools Are Most Popular in 2015?
Marketing is more science than it is dream-fueled inspirations or flights of ecstatic genius…It is built by sweat, fueled by metrics, sharpened by analysis, and confirmed by tests, research, and studies. As an example, consider conversion optimization.” – Neil Patel
Back in April, Brian Eisenberg asked the question, “Is conversion optimization a dead end?” After spending over two decades in the marketing world specializing in CRO, he was starting to wonder whether the current market — focused on quick fixes after the fact — was still bearing fruit. He concluded by saying that successful CRO must align strategy with customer needs. I couldn’t agree more.
Just the stats: Marketing Automation in 2015 (Part 1)
Marketing. Automation.
Never have two words inspired so much excitement and so much distress at the same time in the world of marketing.
The old guard worries about what might become of human marketers, while millennials can’t wait until marketing automation software is uniformly adopted across all industries, permanently changing the landscape of marketing for good.
Opinions aside, there are certain hard facts about marketing automation that everyone should know. Statistics that tell the story of where it’s been, where it is, and where it’s going.
I have done due diligence and compiled the most relevant, up-to-date stats (with sources) that we think best represent the state of marketing automation in 2015.
So, without further ado, we give you Part 1 of this story: 17 stats that summarize the current state of the market and its growth.
