Tag Archives: stats

Just the Stats: Marketing Automation in 2015 (Part 2)

In Part 1 of this series, we looked at the state of play, the market, and the growth of marketing automation in 2015.

In Part 2, we’re going to take a look at the impact (measurable gains) of marketing automation on adopters. How many more qualified leads are passed on to sales? By what percentage do sales increase? How much more time do adopters have to focus on other things, like content marketing?

We’ll also look at the challenges facing adopters and non-adopters today, and what they want most out of their marketing automation software.

Continue reading →

Just the stats: Marketing Automation in 2015 (Part 1)

Marketing. Automation.

Never have two words inspired so much excitement and so much distress at the same time in the world of marketing.

The old guard worries about what might become of human marketers, while millennials can’t wait until marketing automation software is uniformly adopted across all industries, permanently changing the landscape of marketing for good.

Opinions aside, there are certain hard facts about marketing automation that everyone should know. Statistics that tell the story of where it’s been, where it is, and where it’s going.

I have done due diligence and compiled the most relevant, up-to-date stats (with sources) that we think best represent the state of marketing automation in 2015.

So, without further ado, we give you Part 1 of this story: 17 stats that summarize the current state of the market and its growth.

Continue reading →