Marketing. Automation.
Never have two words inspired so much excitement and so much distress at the same time in the world of marketing.
The old guard worries about what might become of human marketers, while millennials can’t wait until marketing automation software is uniformly adopted across all industries, permanently changing the landscape of marketing for good.
Opinions aside, there are certain hard facts about marketing automation that everyone should know. Statistics that tell the story of where it’s been, where it is, and where it’s going.
I have done due diligence and compiled the most relevant, up-to-date stats (with sources) that we think best represent the state of marketing automation in 2015.
So, without further ado, we give you Part 1 of this story: 17 stats that summarize the current state of the market and its growth.
