In Part 1 of this series, we looked at the state of play, the market, and the growth of marketing automation in 2015.
In Part 2, we’re going to take a look at the impact (measurable gains) of marketing automation on adopters. How many more qualified leads are passed on to sales? By what percentage do sales increase? How much more time do adopters have to focus on other things, like content marketing?
We’ll also look at the challenges facing adopters and non-adopters today, and what they want most out of their marketing automation software.
