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LinkedIn and Lynda: What It Means for Marketing

Back in early April, LinkedIn (which is worth approximately $30 billion) acquired Lynda for $1.5 billion. It was the largest acquisition in LinkedIn’s 12-year history (which includes 15 acquisitions). The move was arguably one of the most talked about acquisitions in the past 10 years, almost as sensational as Facebook’s valuation and acquisition of Instagram back in 2012.

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