SaaS companies and startups have a tortured relationship.
They’re codependent, but the relationship is usually one-sided and always very tumultuous. Startups are notorious for commitment issues and SaaS for being unreliable.
SaaS companies and startups have a tortured relationship.
They’re codependent, but the relationship is usually one-sided and always very tumultuous. Startups are notorious for commitment issues and SaaS for being unreliable.
About a month ago, Act-On, a startup-to-midmarket solution, put out a potentially game-changing marketing automation product into a market already dominated by the likes of Eloqua, Marketo, Pardot, and Hubspot. No, it wasn’t another powerful, customizable SaaS. In fact — it was just a Google Chrome add-on.