The million-dollar question: how do I sell marketing automation to the CXO in charge of the marketing budget?
Tag Archives: CXO
Want Better Lead Nurturing? Follow These 5 Rules
“Lead nurturing.” It’s such a soft, sterile phrase, isn’t it? If this were the 90s, it would be the sort of thing you might say to your spouse about a promising Tamagatchi pet. Everything about it is mechanical, tactless, and genuinely distasteful.