Business that haven’t implemented any kind of marketing automation probably haven’t done so because they associate it with the words “really expensive.” Surely a startup running on a shoestring budget couldn’t possibly afford such a complex, automated software solution?
Actually…that isn’t the case at all. In fact, that way of thinking is just wrong. (And unprofitable.)
Your startup needs marketing automation today. Here are 5 reasons why.
“Lead nurturing.” It’s such a soft, sterile phrase, isn’t it? If this were the 90s, it would be the sort of thing you might say to your spouse about a promising Tamagatchi pet. Everything about it is mechanical, tactless, and genuinely distasteful.
Earlier this week, we talked about 5 email marketing insights from 2013-14. And we suggested 5 ways in which email marketing will change in 2015. Today, we’re going to wrap up the series by seeing what this all means, practically, for email marketers looking to get ahead in 2015.
