Email stopped being the little brother to advertising more than a decade ago. And in the ten years since, it’s grown up in a big way.
As we covered in our last post (Billions of Emails: 5 Marketing Insights), around 204 billion emails are sent per day on this planet. When you pause to take in the sheer enormity of that number (and the potential customization marketing automation could bring to bear), the future looks very bright.
