Eloqua Rookies often look like Homer Simpson using Eloqua in a Nuclear Plant. Here are 10 common Eloqua Rookie Mistakes.
New to Eloqua? If so, make sure you don’t look like Homer Simpson at the Springfield nuclear plant. Here are 10 common Eloqua rookie mistakes.
Back in Q1 2014, the top 7 marketing automation companies included most of the ones in the featured image above. Specifically, the market share split was:
Alp Mimaroglu was one of the first marketers to be named Eloqua Certified Modern Marketing Luminary on July 8th, 2014.
“Eloqua Certified Modern Marketing Luminary” is the highest degree of Eloqua certification that one can obtain. A prerequisite of becoming a Eloqua Certified Modern Marketing Luminary is having completed all Eloqua University classes. Which is roughly 35+ classes, 2 tests, hands on test and blog post. Eloqua Luminary certification launched in April of 2014.
Only 29 people achieved Eloqua Luminary status in 2014, meanwhile the lower level certificate had over a 1000 people completing the “Eloqua Master.” Eloqua Luminary takes alot bigger effort and skill to complete than any other Eloqua certification.
To learn more about how you can become a Eloqua Luminary please see Topliners. Having membership to Eloqua University is required to complete any of the Eloqua certifications. Anyone that is serious about using Eloqua at the hands on level should enroll in Eloqua University.
Eloqua is a Ferrari, Marketo a Lamborghini
What do you think about Eloqua vs Marketo?
This is a popular question that people have been asking me for years so I am writing a blog post with a more full answer since usually I am only able to explain for 60 seconds in person.
The answer is… both are “good” …it depends! And alot of people are biased including myself. (I lean to the system that I am best at). Though I am less biased than most people since I have used Eloqua, Marketo and Pardot.
Marketing Automation Automates Processes. Before making technology choices, think about how well you have defined your demand generation processes. None of these softwares happen automatically. You need to build decent processes and bring in great people to build, optimize and support them.
