In Part 1 and Part 2 of my Just the Stats: Marketing Automation in 2015 series, I went over marketing automation at length and explained how and why it works with detailed stats. But it might be a lot to take in all at once, which is why I’m writing this two-part Ask series.
Earlier this week, I explained why CEOs are excited about marketing automation. Today, I’m going to do the same for Sales. While the answer might seem obvious (i.e., marketing automation leads to better sales), the truth is a lot more specific, and measurable, than just that.
