Tag Archives: marketing automation

Just the stats: Marketing Automation in 2015 (Part 1)

Marketing. Automation.

Never have two words inspired so much excitement and so much distress at the same time in the world of marketing.

The old guard worries about what might become of human marketers, while millennials can’t wait until marketing automation software is uniformly adopted across all industries, permanently changing the landscape of marketing for good.

Opinions aside, there are certain hard facts about marketing automation that everyone should know. Statistics that tell the story of where it’s been, where it is, and where it’s going.

I have done due diligence and compiled the most relevant, up-to-date stats (with sources) that we think best represent the state of marketing automation in 2015.

So, without further ado, we give you Part 1 of this story: 17 stats that summarize the current state of the market and its growth.

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Eloqua vs Marketo: Which is Better?

EloquaVsMarketo
Eloqua is a Ferrari, Marketo a Lamborghini

What do you think about Eloqua vs Marketo?

This is a popular question that people have been asking me for years so I am writing a blog post with a more full answer since usually I am only able to explain for 60 seconds in person.

The answer is… both are “good” …it depends! And alot of people are biased including myself. (I lean to the system that I am best at). Though I am less biased than most people since I have used Eloqua, Marketo and Pardot.

Marketing Automation Automates Processes. Before making technology choices, think about how well you have defined your demand generation processes. None of these softwares happen automatically. You need to build decent processes and bring in great people to build, optimize and support them.

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Marketing Automation Lead Scoring Tutorial

Lead Scoring
• Identifies where the lead are in buying process
• Helps with better resources alignment in your company
• Better aligned sales and marketing teams
• Allows better follow up of priority leads

Lead scoring is a shared sales and marketing methodology that helps sales people prioritize there focus on the lead database with more sales-ready leads. This makes better alignment so there is better followup and allows you to identify where each prospect is in the buying process. Usually the handoff happens after “Marketing Qualified Lead” (MQL). A MQL is at the lead score you define it to be at.

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